Don Norman, on the future of design and the fate of the planet

A vision for humanity-centered design

Wikimedia Commons

I had the great pleasure of speaking with the legendary Don Norman, best-selling author of The Design of Everyday Things, professor emeritus at UC San Diego, and the person who introduced the term “user-centered design.” We sat in the living room of his condo, drinking oolong tea, and spoke about his past research in attention and cogni…