The Future of Attention

The Future of Attention

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The Future of Attention
The Future of Attention
Is ‘Brain Rot’ real?

Is ‘Brain Rot’ real?

The phrase that captures our times

Gloria Mark's avatar
Gloria Mark
Dec 20, 2024
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The Future of Attention
The Future of Attention
Is ‘Brain Rot’ real?
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Photo by Shvets production.

Many of you may already know that the 2024 Oxford University Press (OUP) Word of the Year is ‘brain rot’— a term whose usage surged by 230% over the past year. It’s defined as:

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