The Future of Attention

The Future of Attention

Outsourcing our minds

The cognitive cost of generative AI

Gloria Mark's avatar
Gloria Mark
Apr 11, 2025
∙ Paid
Image by wayhomestudio on Freepik

A new Apple Intelligence commercial opens with a numbing view of office life that captures modern malaise. Warren is slouching in his chair, ratcheting it up and down like a child with a new toy. The scene shifts—now he’s twirling a string, making blubbering noises. Another cut, and Warren peels off two feet of scotch ta…

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