The Future of Attention

The Future of Attention

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The Future of Attention
The Future of Attention
The case against brevity

The case against brevity

The summarization industry profits from our declining ability to focus

Gloria Mark's avatar
Gloria Mark
Feb 21, 2025
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The Future of Attention
The Future of Attention
The case against brevity
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A person with a beard sitting on a chair

AI-generated content may be incorrect.
Friedrich Nietzsche, Wikimedia Commons

In 2012, three young Germans had an idea to put their book notes into compact summaries. Thus was born Blinkist, a company built on the premise that knowledge, neatly packaged into 15-minute soundbites, would solve the dual problem of our desire to keep up with information and our scarcity of time. They called these…

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