The Future of Attention

The Future of Attention

The case against brevity

The summarization industry profits from our declining ability to focus

Gloria Mark's avatar
Gloria Mark
Feb 21, 2025
∙ Paid
A person with a beard sitting on a chair

AI-generated content may be incorrect.
Friedrich Nietzsche, Wikimedia Commons

In 2012, three young Germans had an idea to put their book notes into compact summaries. Thus was born Blinkist, a company built on the premise that knowledge, neatly packaged into 15-minute soundbites, would solve the dual problem of our desire to keep up with information and our scarcity of time. They called these…

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